Chanel top and skirt. Chanel clothing: timeless classics from a global brand. Stellar looks from Chanel

Modern fashion is multifaceted and varied, so women of fashion get a lot of room for imagination when choosing clothes. But there are things that have not gone out of fashion for several decades.

A Chanel-style suit is the image of good style and impeccable elegance. Such a thing will successfully complement a business or everyday wardrobe, in addition, such an elegant suit will be appropriate at any celebration.

Now it is difficult to imagine a basic women's wardrobe, without such a thing as a skirt suit and. Meanwhile, for centuries, women have worn very uncomfortable clothes with corsets and long skirts. And only in the XX century women finally got freedom in choosing clothes.

One of the most famous "revolutionaries" in the field of fashion, of course, was Coco Chanel. Thanks to her efforts, women radically changed their wardrobe, they began to wear comfortable and stylish clothes, including trousers, which at that time was considered something incredible.

The first fashion collection was presented to the public in 1913, the main fabric for sewing clothes was jersey. Then Mademoiselle "introduced" ladies all over the world to such a wonderful fabric as tweed. Although, it should be noted that the first tweed collections were not very successful. This fabric made a real splash much later, when already 70-year-old Chanel presented to fashionistas a tweed suit consisting of a straight skirt and a jacket.

Despite the fact that Mademoiselle was French and worked in Paris, at the beginning her collections were appreciated by residents of Great Britain and the United States. And only then all the charm of stylish and elegant clothes was appreciated by compatriots.

After the death of the great designer, the Chanel brand continued to exist. And today it is one of the most famous luxury brands.

Not every fashionista can buy a real Chanel suit, since the prices for clothes are high. But many democratic clothing brands produce "Chanel style" suits. Their main differences are elegance, style and grace.

Classic

The costumes are presented in a variety of models. Still popular remains from Chanel, consisting of two elements - a skirt and a jacket.

There are options for jackets with patch pockets or with welt, but made diagonally. Longer and shorter versions have appeared.

You can also see a suit with a single button closure on the back, such models have a straight silhouette and a shortened length.

May have shortened sleeves - up to the elbow or even shorter. Such suits are worn without a blouse, tightly buttoned.

The shape of the skirt can also be slightly modified. In addition to straight skirts, there are narrowed ones, less often you can see a skirt of the year style.

An equally popular option is in the Chanel style. Pants in this tandem are used straight or flared. There are also youth options - with cropped narrow trousers.

Who is it for?

Many people mistakenly believe that Chanel's style is intended exclusively for adulthood. In fact, the costumes are perfect for any girl, the main thing is to choose the right model.

Young women should pay attention to suits with trousers and. You can also wear a set with a skirt, but it is better to choose the option with a fitted jacket. The skirt can be shorter than in the classic version, straight or trapezoidal.

In addition, young girls can "break" the costume and wear its elements with other things. For example, you can also wear jeans, this combination looks very original and fits perfectly into the youth style.

For mature ladies, the classics are perfect. A classic suit will allow you to look emphatically elegant.

They can also afford a Chanel-style suit, but not every style will suit them. Choosing a model for overweight women, it is worth abandoning models from tweed and bouclé fabric, as they add volume due to their loose texture. Models with patch pockets will not work.

The best option for a jacket would be a straight model without a fastener and a V-neck. Classic jackets have a round neckline, but this option shortens the neck, so they are best avoided.

Choose a jacket either shortened (above the thigh line) or, on the contrary, elongated. Make sure that the top of the ensemble does not end at the widest point of the figure.

The lower part of the set can be represented by both a skirt and trousers. But the model must be straightforward. A pencil skirt and tapered trousers will definitely not work.

When is it appropriate?

Where can you wear a Chanel-style suit? These clothes fit perfectly into a business wardrobe, so you can purchase a suit for work.

In addition, the model will look great at any social and official events held during the daytime. Ladies aged 40+ will look especially elegant in this outfit.

V Everyday life many women of fashion wear a suit, combining parts of it with other things. This allows you to slightly "reduce the degree" of solemnity and formality of things.

Fabrics

The classic version of the suit is made of tweed or jersey, but other fabrics can be used. The type of material will depend on appearance suit, so you need to carefully consider the selection of fabrics.

Tweed

Woolen fibers are used for the production of tweed, but modern manufacturers often add a small amount of synthetics to natural raw materials. Such additives improve the performance of the fabric, it becomes more rigid, therefore it perfectly holds its shape and does not wrinkle.

A characteristic feature of the fabric is the herringbone pattern, it is formed due to the special way of weaving the threads. The traditional colors of tweed canvases are black, brown or gray-green.

Decorates a tweed suit, fringe, which is obtained when the weaving of the fabric. There are also models trimmed along the edge with contrasting tape.

Jersey

The first suits presented by Mademoiselle Chanel were made of jersey. At that time, the fabric was a novelty, it began to be produced at the beginning of the 20th century. This material is not woven, but knitted, that is, in fact, it is a knitted fabric. The material stretches well, but if it is made from natural raw materials (wool), then it does not differ in elasticity. That is, the fabric can stretch, but not regain its previous shape.

The jersey is virtually wrinkle-free, so the suit will look great even if you've been wearing it all day. The fabric is quite lightweight, but has good thermal insulation properties.

Currently, for the production of jersey, not only wool is used, but also other types of fibers. Therefore, before buying a thing, be sure to look at the composition on the label.

Boucle

The costumes look stylish, made from boucle. This is a plain weave fabric made of textured threads. This type of thread differs in that there are thickenings and nodules on its surface, therefore the surface of the fabric is not smooth, but has a peculiar texture.

Boucle is made from woolen yarn with the addition of synthetic raw materials, but there are also lighter options for fabrics, for example, based on cotton. Thanks to the loose weaving, the fabric is soft and light. In addition, the fabric has a certain degree of elasticity, which makes products made from it comfortable to wear.

Knitted

A knitted version of a suit with a Chanel-style skirt is also quite popular. In order for such a product to keep its shape, it is usually performed on a lining.

For knitting can be used different types yarn. The most popular option for yarn is wool, that is, the suit will turn out to be quite warm. If you knit angora products, the costume will turn out to be very delicate with soft pile. But, of course, this type of clothing is not suitable for a strict office style, knitted items fit better into the casual style.

Colors

The classic color of a Chanel suit is a combination of black and white. It can be a black suit with snow-white trim, or a white jacket with a skirt trimmed with black braid.

In addition, the classics of the genre include textured patterns obtained by weaving threads of fabrics, that is, a herringbone pattern on tweed or a “salt and pepper” pattern on a bouclé fabric.

The only version of the print that is used in the manufacture of the classic version of the suit is the cage " chicken leg"(Pied de bul).

In this pattern, the cage has a non-standard shape - with an elongated corner. The pattern is made in black and white, but the trim can be used for decoration in black and white.

In a modern design, Chanel-style suits are also produced in other colors. Looks very gentle and feminine or blue version with white trim. A more elegant option. It can be made of plain fabric or white and red check. The most restrained and neutral can be called. This model will look especially good in summer and warm autumn.

What to combine with?

To make the image stylish, one suit is not enough. You need to choose the right accessories and add-ons for it.

("Little black dress").

According to Forbes magazine, the Chanel brand is now jointly owned by Alain and Gerard Wertheimer, who are the great-grandchildren of an early (1924) Chanel partner, Pierre Wertheimer.

Brand history: The era of Coco Chanel

Coco Chanel, née Gabrielle Boner Chanel, was born in 1883 in the town of Saumur in the center of France. From 1985 to 1900, the girl lived in an orphanage, where her father gave her after the death of her mother. Then, until 1902, Gabrielle was raised by nuns who taught her to sew. She subsequently worked at the Au Sans Pareil hosiery store in Moulins.

During her singing career, Gabrielle met the influential French aristocrat Etienne Balzan. It was he who helped Coco open his first store.

1909-1920: Start of activity and first recognition

In 1909, Gabrielle Chanel opened a small store in Etienne Balzan's apartment, which became the initial step towards one of the world's greatest fashion empires. Meeting point for the most distinguished representatives French elite, hunters for new romances, lovers and husbands - Balzan's apartment became the ideal place to introduce into high society the new fashion for clothes that Chanel made in her small atelier. Then the first thing that brought Coco popularity and success were neat hats. They were radically different from those lavishly feathery designs that the couturier poked fun at, creating casual, minimalist hats for women.

At the same time, Chanel had a relationship with the Englishman Arthur Capel, a member of the Balzan men's club. He saw a promising entrepreneur in Coco, and in 1910 he helped buy an area in a house on rue Cambon in Paris. However, this house already housed a clothing store, so Chanel was not allowed to establish a dress shop there. Soon at this place, Coco opened her first store specializing in the sale of hats.

In 1913, Chanel boutiques opened in the French cities of Deauville and Biarritz. In both stores, the designer presented her first collection of sportswear for women.

Coco simply hated the style of those ladies who came to resort cities and dressed up in ridiculous and uncomfortable things in her opinion. That's why the designs of Chanel wardrobe items were simple and devoid of excessive luxury.

During the Second World War, another Chanel store opened on the Rue Cambonne in Paris. It was located right in front of the Ritz Hotel. They sold flannel, straight, jackets, long jersey sweaters and blouses.

Coco bought jersey fabric, first of all, because of its cheapness, because in the first years of her design career, the financial situation of the milliner was extremely unstable. However, the soft material used primarily for the lining of clothes was perfect for simple Chanel cuts.

In 1915, Chanel's fame spread throughout France. Her clothes, due to their brevity and practicality, have become incredibly popular with women. In 1915 and 1917, the magazine noted that the name Chanel was on every woman's shopping list. At the time, the designer's boutique on Rue Cambon offered ladies simple, casual + ensembles and black evening dresses embroidered or decorated with tulle.

By the 1920s, Chanel had already built a reputation as an extremely picky and uncompromising couturier. Following the trends of her time, she designed a dress embroidered with beads. Also, the ensemble of two or three items proposed by her became an example of the female style and is still it. He was introduced as "the form for the afternoon and evening" back in 1915.

Chanel # 5: Creating a Legendary Fragrance

In 1921, Coco Chanel presented the first women's perfume - Chanel No. 5 perfume. The history of the creation of this perfume is closely connected with the relationship between Coco and the Great Russian Prince Dmitry Pavlovich Romanov.

Chanel and the prince met in Biarritz in 1920 and spent the next year together. It was then that Dmitry Pavlovich presented his passion to the perfumer of the Romanov family - Ernest Bo, who, at the request of the milliner, helped her create her own perfume. According to Coco's idea, the scent was supposed to fully and completely embody the scent of a woman. In addition, she wanted the composition to include more different essences, and not one or two, as in the perfumes of those times.

Ernest Beau worked on the perfume for many months, mixing many ingredients. At one of the meetings with Coco, he showed her several versions of the fragrances he created. Chanel chose the fifth bottle, and, in addition, Chanel's favorite number was also 5. The designer decided to stay with this mixture of essences and named her first perfume Chanel No. 5.

The composition of the fragrance consisted of 80 ingredients, including ylang-ylang from the Comoros, orange blossom, jasmine from the Grasse fields, rose of May, sandalwood, bourbon vetiver and aldehydes - artificial ingredients, the concentration of which in Chanel perfumes was a record for those years. According to legend, when creating the scent, Bo inadvertently exceeded the dose of aldehydes in the scent, but that is why Chanel liked the scent so much. And the couturier was not mistaken in her choice, because the perfume became a hit. In addition, Chanel No. 5 is still an ageless classic, a standard of elegance and one of the most exquisite women's fragrances in the opinion of perfumers.

Chanel № 5 toilet spirits based on the original ones were created in 1986 by Jacques Polge, a perfumer of the Fashion House.

Mid to late 1920s

The founder of the successful French department stores Galeries Lafayette introduced Coco Chanel to her future partner Pierre Wertheimer. Bader himself was already a business partner of Chanel and owned 20% of the Chanel perfume label. Wertheimer became the owner of 70% of the company, while Coco herself retained a modest 10%.

Coco was forced to run her fashion business separately from her perfume business.

In 1924, Chanel introduced her first line of jewelry, which consisted of two pairs of pearl earrings: black and white. In addition to her success in the Haute Couture apparel industry, Coco has expanded the business and made the brand more diverse and her own legend more expansive and multifaceted.

In 1925, under the Chanel brand, a woman was presented, in 1926 - a little black dress and tweed, inspired by travels to Scotland. Soon Chanel opened her own near the Louvre.

Due to the success of the Chanel perfume line, Coco was increasingly unhappy with the fact that she only had 10 percent of the profits from her own brand perfume. On this basis, her relationship with partners deteriorated significantly.

In an effort to increase its profit margin, Chanel hired a lawyer to renegotiate the partnership with Wertheimer, but the process ultimately failed.

Chanel in the 1930s-1950s

In 1932, the premiere of the Chanel jewelry exhibition dedicated to diamonds took place. Some of those necklaces that were presented on her were re-presented to the public in 1993. Among them are the famous "Comet" and "Fountain" necklaces.

With the onset of the 30s, evening dresses from Chanel took on a more feminine style and became elongated. Dresses from summer collections were distinguished by bright contrasting colors, and the couturier used crystal and silver straps as decor. In 1937, Chanel first developed a clothing line for petite women.

In 1940, when France came under the control of Nazi Germany, Chanel's partner Pierre Wertheimer fled with his family to the United States. This allowed Coco to take full control of the production of the brand's perfumery. At this time, the famous scandal occurred with the couturier, caused by her relationship with the Nazi officer Hans Gunther von Dinkledge. Chanel was accused of aiding the Nazis, and immediately after the liberation of France, was taken into custody. Winston Churchill played an important role in the release of Coco from custody. However, these events left a heavy imprint on the personality and reputation of the designer, which forced Chanel to flee to Switzerland at the end of the Second World War.

After the war, Pierre Wertheimer returned to Paris and naturally intended to re-control the holdings owned by his family. To spite him, Coco Chanel created her own perfume collection and launched them on sale. Wertheimer decided to settle the conflict without legal action. He negotiated with Coco, paying her $ 400,000, 2 percent royalties and limited rights to sell her own perfume in Switzerland. Having entered into an agreement, Chanel stopped creating perfumes and sold to a partner the full right to produce them under the Chanel name, for which she began to receive a monthly stipend from Wertheimer. On this scholarship, Coco and her German beau were able to support themselves.

The return of Chanel: 1950s-1970s

Chanel returned to Paris in 1953. Then the fashionable ball was already ruled by its feminine. Coco had to admit that fashion and the fashion market had changed and she had to adapt to this evolution. Chanel needed to return to the big stage and be reminded of herself in areas such as Haute Couture, Pret-a-Porter, jewelry and perfumery.

The couturier swallowed her pride and turned to old partner Pierre Wertheimer for help, who could provide legal and financial support for Coco herself and her brand. At that time, he was busy trying to get all the rights to release products under the name Chanel. However, having decided to resume cooperation with Chanel, Wertheimer was right. The revived union again paid off with a whole list of benefits: the label regained the title of one of the most prestigious in the fashion market, the unconditional style of Chanel was accepted with a bang.

In addition, in 1953, Coco collaborated with Robert Goossens, a renowned jeweler of the time, to develop an explosive line of jewelry that reflected the iconic Chanel style. The company also resumed the production of branded tweed suits, consisting of a jacket and decorated with strands of black and white pearls.

In February 1955, Chanel's quilted leather bags were presented with gold or silver metal chains. Their release date - 2/55 - became the internal name of the line that has become legendary. Like the brand's tweed suits, these bags are still in fashion.

Throughout the fifties of the twentieth century, the great taste of Coco Chanel continued to pave her way to success and worldwide recognition in the fashion field. Another breakthrough was Chanel's first fragrance for men, Pour Monsieur. It was also released under the name "A Gentleman's Cologne" and became the number one of all men's fragrances.

Chanel's 1957 Spring Collection won the Fashion Oscar at the Dallas Fashion Awards. Meanwhile, Wertheimer bought from Bader his 20% stake in Chanel perfumery, raising his family's total stake to 90%. In 1965, the son of Pierre Wertheimer, Jacques, began to manage this share.

Death of a legend: Chanel after Coco

On January 10, 1971, Gabrielle Coco Chanel passed away at the age of 87. Until her death, she continued to develop collections of her own brand and collaborate with other companies. For example, from 1966 to 1969, the couturier designed the uniform for the flight attendants of one of the most luxurious and prestigious Greek airlines - Olympic Airways. Before Chanel, he was only honored with such an honor.

After the death of Coco, Yvonne Dudel, Jean Casubon and Philippe Gibourg were appointed as the heads of the Chanel company. After a while, the entire Fashion House was bought by Jacques Wertheimer. However, critics stated that during his entire management of the label, he never paid enough attention to him, as he was more passionate about horse breeding.

In 1978, the Chanel brand released Cristalle eau de toilette, created during Coco's lifetime. The same year saw the launch of a ready-to-wear line and the distribution of Chanel accessories around the world.

Chanel led by Karl Lagerfeld

In the 1980s, more than 40 brand boutiques were opened around the world. By the end of the decade, these boutiques were selling luxury items such as $ 200 an ounce perfume, $ 225 ballerinas, $ 11,000 dresses, and $ 2,000 leather bags. The rights to the Chanel perfume belonged only to the brand itself and were not shared with other distributors.

In 1983, a German designer was appointed to the position of chief designer of the Chanel Fashion House. He became responsible for the design of all the collections, while other designers were concerned with maintaining the classic style of the House and maintaining its legend. Lagerfeld modified the brand's style, moving away from the old Chanel lines to new chunky touches and exciting designs.

The release in 1984 of Chanel's new Coco fragrance, named after the founder of the Fashion House, supported the brand's success in the perfume market. Chanel marketers claim:

“We release new fragrances every 10 years, not every three minutes, as other manufacturers do. We do not mislead buyers and do not confuse them, putting them before a choice. They know what to expect from Chanel. That is why they come back to us again and again, at any age. "

In 1987, Chanel introduced the first Premiere.

At the end of the decade, the company's offices moved to New York.

1990s

In the 90s, the company became a leader in fragrance and marketing. Huge investments have significantly increased income. The success brought the Wertheimer family nearly $ 5 billion in profits. The brand's product lines, such as watches (which cost an average of $ 7,000 per piece), high-quality shoes, jewelry, and cosmetics, have been significantly expanded.

In 1996, the women's fragrance Chanel Allure was released, as a result of the success of which in 1998 the brand presented its men's version - Allure Homme. Even more success awaited the company after the purchase of Eres, a swimwear and beach fashion label. In 1999, a skin care line was launchedChaneland then the first garment is presented. In the same year, under a licensing agreement with Luxottica, the brand presented the Chanel line and frames.

Chanel from the 2000s to the present

Alain Wertheimer was the chairman of Chanel during these years. Françoise Montaigne was the Executive Director and President of the Fashion House.

In 2000, the first from Chanel, the J12, were launched on sale.

In 2001, the brand presented a small line of menswear, which became part of one of the shows and was sold in the brand's flagship boutiques.

In 2002, the fragrance Chance was released. Chanel also founded Pataffection, which included five multidirectional ateliers:

Desrue, a jewelery maker;
Lemarie, working with feathers and camellias;
Lesage, an embroidery company;
Massaro, shoe atelier;
Michel, a manufacturer of ladies' hats.

The Pret-a-Porter collections were designed by the head designer of the House - Karl Lagerfeld. They are traditionally presented every December.

In 2002, Chanel continued to increase its US sales. So, by December, there were already 25 brand boutiques operating in the United States. In the same year, rumors circulated about a possible merger between Chanel and one of the largest manufacturers of luxury goods -. This data gave rise to a lot of worries, because such a merger could give rise to the largest holding - a rival to the most famous. Perhaps that is why the merger was never destined to take place.

To meet the wishes of younger buyers, in 2003, Chanel presents the Coco Mademoiselle fragrance and a line of youth clothes B-C Wear. In the same year, Chanel Haute Couture experienced such a surge in popularity that the brand opened a second boutique on rue Cambon in Paris. Wanting to enter the Asian market, Chanel is opening a 2,400 square meter boutique in Hong Kong and is also building a $ 50 million boutique in Japan in the Ginza area of Tokyo.

Influence on world fashion

Coco Chanel revolutionized the fashion world by replacing traditional corsets with loose suits and long straight dresses. The couturier has introduced many elements of men's classic fashion into women's clothing. Her simple lines led to the popularity of the boyish build. female body, giving up and unnecessary luxury in a suit. Clothes from Coco Chanel also gave women more comfort in their daily life, allowing them to be more active.

Coco has made jersey fabric fashionable, and her signature tweed suits have become a fashion icon of the 20s and a timeless classic in women's wardrobe.

Quilted tote bags with long chains, square jackets and pearl necklaces are also some of Chanel's iconic luxury items.

Chanel logo and knockoffs

The Chanel trademark consists of two letters "C" intertwined with each other, one of which is depicted in its original form, and the other is its mirror image. This logo was first introduced in 1925 on the bottle of Chanel # 5 fragrance. Many believe that the symbol of luck depicted by Vrubel served as a prototype for it. According to another version, the two letters "C" are the initials of Coco Chanel.

The company is currently fighting the illegal use of its logo on counterfeit products. The largest number of fake handbags are made in China and Vietnam, according to Chanel. Since 1990, all authentic Chanel bags have been serialized.

Chanel stores around the world

Today, there are about 310 Chanel brand boutiques in the world: 94 of them are located in Asia, 70 are located in Europe, 10 - in the Middle East, 128 - in North America, 2 - in South America, 6 - in Oceania.

Chanel stores can be located in prestigious areas and shopping centers, large department stores, airport buildings.

Official site: www.chanel.com

This is the fourth series in the rubric, within which we observe the formation of the style of the great women of the past and the present!

I love Chanel! True, I still haven't bought a single bag of this brand :-) Apparently, I am saving this pleasant moment and choosing the right mood :) But in my wardrobe there are several Chanel tweed jackets, which, I hope, will be worn by my granddaughters and great-granddaughters!

As usual, first we read about the heroine, and then we look at how I adapted her style to my wardrobe.

Then write to Insta about your impressions, your opinion and support is very important to me :-)

Coco Chanel's story

The House of Chanel is the most famous name in the fashion world of the 20th century. The standard of luxury, style and elegance. Could young Gabrielle Chanel have thought that she would achieve such an overwhelming success? Indeed, at the dawn of her career, the founder of the iconic brand could not boast of either wealth, or power, or belonging to high society.

Coco Chanel changed her attitude to women's clothing, rewrote the rules of haute couture in her own way. And most of her "tricks" formed the basis of the foundations of the style and are relevant to this day.

Many facts from the biography of Coco Chanel are shrouded in mystery and are already part of fashionable mythology.

Gabrielle Boner Chanel was born in 1883 in the French town of Saumur. Her mother died when the girl was twelve, and her father, in order to somehow make ends meet, had to send the children to a Catholic orphanage and was like that. Until the age of majority, Gabrielle was raised by nuns.

In fact, nothing is known for certain about the childhood and youth of young Chanel. At the beginning of the twentieth century, few people were interested in the life of the poor, so no documents about Gabriel have been preserved. Some sources claim that she was taught the art of sewing by her aunt, with whom she stayed every summer, according to other sources, Gabrielle was doing needlework in the nuns' orphanage.

When Gabrielle was eighteen, she moved to the nearby town of Moulins, where she got a job in a lingerie store. In her free time, Chanel worked part-time in a cafe, where she sang the song "Who saw Coco at the Trocadero?" and Ko Ko Ri Ko. Hence, the legendary name - Coco subsequently originates. Many regulars called her that - baby Coco.

During her failed musical career, young Coco meets the wealthy heir to the textile business, Etienne Balsan. The bourgeois is fascinated by a charismatic girl. Their romance is rapidly developing, and Coco moves to Balsan's country house in the status of his kept mistress. It was then that Chanel begins to get involved in the creation of hats, and Etienne encourages this hobby, compensating for all the costs so that her beloved does not get bored during his absence.

High society, not without a squeak, accepts young Gabrielle into its ranks. She is well aware of her position and origin, but so far she does not have enough funds to feel independent.

Life takes on a new turn when, at one of the parties, Chanel meets Etienne's friend, Arthur Capel (his friends call him Boy).

Fell head over heels in love with Boy, Gabriel changes the country mansion for Capel's bachelor apartment in Paris, where he begins making hats and trying to sell them. The business is gaining momentum, and a year later Chanel (not without Boy's financial help) opens its first tailoring atelier with the bold name "Chanel Fashion".

In those days, the world of fashion was ruled by men, dressing women in tight corsets, tons of lace and feathers. Coco Chanel ridicules this approach, stating that "Designers forget that under their dresses there is a living woman of flesh and blood." Uncompromising Koko seriously thinks about the fact that women's clothing can and should be not only beautiful, but also comfortable.

In 1913, Chanel moved to the resort town of Deauville, where he opened another clothing store. Gabrielle starts working on her first collection. Coco realizes that emancipation has gone quite far and is looking for a logical way out. Her mission is to help women look elegant, regardless of their position.

By the way, Koko herself did not know how to cut, creating her outfits directly on the model, applying and pinning the fabric until it acquired the desired shape.

In 1914, the world was shaken by the First World War. Men leave for the front, and wealthy families move away from the center of events to coastal cities. Women are forced to give up servants and dress themselves. Ironically, it is these sad events that give a powerful impetus to the Chanel case.

Inspired by military uniforms, Coco discovers new material- jersey - thin jersey, which is usually used for sewing lining of jackets. Such material can be draped perfectly, while being very cheap. What you need in wartime.

Women need simplicity and convenience, and the Chanel house gives them that very simple elegance. Coco's outfits are diametrically different from what women are used to, but they definitely like them. By the end of the war, clothes from Coco Chanel turned into a completely successful business, personifying the very "luxury of simplicity".

The fame of Coco Chanel is spreading at the speed of light throughout France. Laconic and practical things from Chanel are every woman's dream.

In 1919, Boy Capel dies in a car accident. Another terrible event in the life of Chanel again gives an outlet to her work. Coco gives the fashion world a little black dress. Perhaps, if this tragedy had not happened, then she would not have experimented with black cloth at all.

Chanel's first little black dress was made from flowing fabric. It was long-sleeved and revolutionary below the knee length. Mrs. Coco believed that there was no point in making it shorter, since not every lady can boast of the beauty of this part of the body :-)

Koko could not officially wear mourning, since she was not Capel's wife, but without expecting it, she dressed all of France in mourning for the Battle.

In the summer of 1920, Coco meets a Russian émigré, Prince Dmitry Pavlovich. Their romance does not last long, but leaves an indelible imprint on the activities of the fashion house. At this time, Chanel meets Dmitry's friend, the outstanding perfumer Ernest Bo. The meeting becomes a cult event for both. After a year of joint work, Chanel launches its famous fragrance "No. 5".

Ernest created "a perfume for women that smells like the woman herself." It was the first perfume in the world with 80 components that did not repeat the scent of any one flower, as was previously the case. The designers enclosed the golden liquid in a rectangular glass bottle with a laconic label, which was also a kind of innovation - before that, bottles had always had a fancy shape. Their success has outlived its creators - to this day, Chanel No. 5 perfume is the best-selling perfume on the planet.

In the same year, Coco Chanel began working on the creation of jewelry, boldly mixing precious stones with artificial ones.

In the mid-20s, Coco begins dating the English Duke of Westminster. Chanel moves in the circles of the English aristocracy, often visits Great Britain and Scotland. And among the new acquaintances of Coco, there are even such personalities as Winston Churchill himself.

From the Scots, Chanel adopts the love of tweed, which he later embodies in no less iconic clothing, like all his previous ideas. And among the British, Coco is imbued with a love of sweaters and shows women that jewelry can be worn even over a sweater, which no one has done before.

In the Chanel collections of that time, there are a lot of tweeds, jockey outfits, sports coats and vests. As Coco herself said: "I took English masculinity and made it feminine."

The affair with the duke lasted 14 years and ended by the end of the 30s. By that time, Coco was at the peak of her career. But the world is once again darkened by news of war. In 1939, Chanel was forced to close her factories.

At the same time, Coco is fond of the employee of the German embassy, Hans Gunter von Dinklage, that after the liberation of Paris he will play a cruel joke with her. Allegedly for aiding the Nazis, she was arrested, but released the same evening. According to legend, all charges were dropped from Coco, thanks to her old friend Winston Churchill, who personally asked for her. The only condition that gives her freedom is an immediate departure from France.

Coco leaves his homeland and goes to Switzerland for 10 years. During this time, the fashion world is undergoing drastic changes. Men are coming to power again. Dior with his New Look and meters of fabric, Balmain with brocade and lace. Everything that Coco despised so much shines on the fashionable Olympus with renewed vigor.

Dior balmain

1953 Chanel returns to Paris to take revenge. A new generation of women of fashion has matured, who only know about her as a creator of perfumes.

Chanel's first collection failed miserably. Society has not yet forgiven her after the war. French journalists did not understand the designer's laconic outfits, and in all the newspapers there are headlines that "Chanel has not offered anything new." But that was her secret - laconism, elegance and functionality.

It took Mademoiselle Chanel only a year to rehabilitate herself. She has already taken the second post-war collection to be shown overseas - to America. Local women of fashion gave her a standing ovation.

It was a new era of tweed suits, a little black dress, and chunky jewelry. The concept of "Chanel style" has forever taken its place of honor in the terminology of fashion. This style meant that the suit should not only be elegant, but also comfortable. All the buttons on it were fastened, and did not serve as decoration, there were pockets on the skirt where a business woman could hide cigarettes, and the shoes were certainly low-heeled, since you could not run far with tall stilettos.

And another year later, in 1955, Chanel gives the fashion world its iconic 2/55 handbag on a chain, thereby freeing the hands of millions of women.

Coco Chanel died at the age of 88. Until her death, she continued to develop collections of her own brand and collaborate with other companies. She left quietly and alone after a long day at work in her apartment at the Ritz.

Coco had no heirs, she was never married and had no family. All this she sacrificed for the sake of her dream, having come a long way from blatant poverty to abundance and prosperity. Mademoiselle Chanel's name is forever inscribed in world history fashion. She created a true empire, becoming a trendsetter for several generations.

Coco Chanel's style with a modern twist

Tweed, jersey with piping, quilted handbag, beret, dark toe shoes - the standard set for my trip to Paris. By the way, where am I now :)

These things are always in my wardrobe, so it took a couple of minutes to get ready for the photo shoot. Unlike the fifth heroine, whose style, to put it mildly, is not typical for me!

So, to be continued :-)

Coco Chanel's style has been very popular all over the world for a long time. The name of this fashion designer is considered a symbol of luxury and chic. A woman in such outfits looks elegant, romantic and attractive.

Coco Chanel and her take on women's fashion

At the beginning of the last century, outfits that were offered by the famous Coco Chanel appeared in the wardrobe of many fashionistas. The designer was very fond of black, as she considered it universal and compatible with everything. She recommended that girls wear a black dress, which can be complemented by a small handbag, an elegant hat and glasses.

Coco Chanel's style is simply mesmerizing. She believed that a woman should remain attractive in any outfit, and it is not at all necessary to wear tight corsets and bouffant skirts which were in vogue at the time. The designer created her outfits in such a way that she could feel a certain freedom of movement, but at the same time not lose her charm.

Immediately became popular:

flannel jackets;
loose-fitting skirts;
tight-fitting sweaters;
formal suit;
small black dress.

Coco believed that all the elements should be correctly selected, including the scent. Therefore, her famous perfume became a real revolution and caused a sensation, as they consisted of 80 harmoniously combined components.

Image creation rules

To repeat the style of Coco Chanel in clothes, you need to follow certain rules, thanks to which you can create a simply unique image. In particular, among the main recommendations are the following:

the image should not have anything superfluous;
clothes should fit perfectly;
should be comfortable and convenient;
when leaving the house, you need to remove one piece of jewelry;
the outfit should contain features of ill-conceivedness.

Pants will help to give some freedom. Coco Chanel herself was the first to put on trousers along with luxurious sweaters. The skirt should cover the knees a little (the designer considered women's knees to be somewhat ugly).

The suit should combine the feminine and masculine elements, and the shoes can be two-colored, so you can visually reduce the size of the foot, and make the leg more graceful and attractive. Be sure to wear jewelry and use perfume to create a complete look.

Chanel-style wardrobe features

For a long time, the style of Coco Chanel has remained popular. The basic rules of style imply the creation of a harmonious and complete image that will delight men and the envy of women. When choosing clothes, it is worth remembering that it should be made only from high-quality natural fabrics.

When creating an image, you need to choose only those things, the colors of which will ideally match your skin type. The silhouette should be slightly snug or straight. Clothing may only leave the hands, neck and legs below the knee exposed.

Simple shoes with low heels, complemented by straps with a contrasting toe, are ideal for creating an image.

Choice of accessories

Coco Chanel's style implies obligatory and correct use various accessories to complement and highlight the image being created... You need to have at least one pearl necklace and use it as your everyday jewelry. Small hats, which are in perfect harmony with the rest of the outfits, will help to complement the outfit.

Do not be afraid to wear jewelry, as these accessories look very attractive, often much better than jewelry. It is advisable to wear several types of jewelry at once. Every woman's wardrobe should have at least one pair of quality high-heeled shoes.

How to make a wardrobe correctly

To create your own wardrobe in the style of Coco Chanel, it is advisable to purchase:

short black dress;
knitted jerseys;
wide pants;
tweed suit;
accessories;
high-heeled shoes;
small hats;
branded perfume.

Carefully selected clothes will allow you to look elegant and unique in any situation. It will help give a woman confidence in herself.

How to choose a jacket

In the 30s, jackets in the style of Coco Chanel first appeared, which still have not lost their relevance. Only a few individual details have changed, but the main features of this wardrobe item remain the same. For jackets are characteristic:

natural material;
semi-adjacent silhouette;
contrasting trim;
no lapels.

Quite interesting is a knitted jacket in the style of Coco Chanel, which you can make yourself, the most important thing is to know how to knit. Such a casual product will go well with classic-style trousers. The classic knitted jacket in the style of Coco Chanel looks very beautiful, a little fitted and with three-quarter sleeves. While maintaining its shape and silhouette, it will gently hug the figure.

In addition, you can crochet jackets in the style of Coco Chanel. Schemes will help to translate into reality absolutely any interesting and original idea. This warm product is perfect for work and everyday wear.

White, black and beige jackets made in different styles are considered universal options. Light blue or light pink are great for romantic dates.

How to choose the right skirt

Often in the images from Coco Chanel there are straight skirts and pencils, but many other options are possible (for example, with large folds or in the form of a trapezoid). The most important thing is that its length is below the knees.

If you wish, you can move away from these conventions, however, if you strictly adhere to the Chanel style, it is advisable to give preference to the medium length (midi). It will be combined with a variety of blouses, jackets and sweaters.

Suit features

A Coco Chanel-style suit is the epitome of elegance and convenience. Famous actresses, first ladies, students and housewives use these versatile items extensively as wardrobe staples.

The most popular combinations are the signature jacket and pencil skirt. Variants of triplets are also convenient, which are complemented by a top made of the same fabric. In addition, among the suits, you can also see models with trousers, which can be wide or somewhat narrowed with arrows.

V recent times there are more original and varied styles of outfits. Jackets with shorts, pleated skirts or cropped trousers look very unusual and stylish. Only the material from which they are made and the finish remain unchanged.

There is a special line for young people, in which familiar materials are combined with original and daring ideas (for example, high waist, wrap fasteners, cropped sleeves, short puffy skirts).

How to choose the right dress

A dress in the style of Coco Chanel looks stylish and original. At the very beginning of its appearance, it was about mid-knee length, with spacious and long sleeves. Now such dresses can be made in mini-version, but when choosing such an outfit, special attention should be paid to the cut, quality of the material and style.

The choice of dresses in the Chanel style is quite wide, but it is worth remembering that it should have a laconic, restrained design, a simple shape of sleeves or without them at all, a rounded neckline, mid-knee length or even lower.

The presence of an abundance of decorative elements is undesirable, since the famous designer preferred elegant simplicity. Chanel dresses are not limited to black restrained models, for every season there are stylish styles that are ideal for both classic lovers and young girls. Recently, they have been attracting more and more attention with their original decor and unusual texture.

How to choose a coat

There are no strict restrictions and rules for Chanel-style outerwear, but it is worth remembering that there are certain features that need to be considered. These include the following:

restrained shades;
straight or slightly fitted cut;
little or no collar;
lack of decor;
large buttons;
natural quality fabrics.

A Chanel-style coat can be not only for autumn, there are also summer options. Such products simply perfectly fit into the creation of a business image and are suitable for evening dresses. With the right combination of details, they are easy to fit into a casual ensemble.

How to avoid mistakes in image creation

Observing simple rules, you can avoid many mistakes in creating your own image, which will be in the style of Chanel. It is forbidden to wear tights with imitation seams, bright patterns and mesh. It is worth excluding corsets, platform shoes, tight trousers, as well as other clothes in which it is difficult to breathe or move from your wardrobe. When creating an image, it is highly undesirable to wear:

clothes that are too tight or flared;
with many prints and rhinestones;
bright flashy tones.

If you follow all these rules, you can create an original and vivid image. Despite the rather strict rules in choosing clothes, Chanel's style helps to give a certain femininity and sexuality.

Coco Chanel began her life in poverty, eventually becoming a trendsetter. Coco Chanel's revolutionary ideas were directed against the stiffness of corsets and awkward hairstyles. The desire to look always confident and respectable business woman will help to embody Chanel's style in clothes, photos of new collections can be seen in the selection. Any woman will become a model of impeccable style if she remembers a few principles from Mademoiselle Coco.

Coco Chanel presented the rules of an innovative style that has not lost its relevance to this day. Its popularity came at a time of crisis, when jersey and tweed were available from the available fabrics. She customized outfits directly on the models, experimented with styles, creating fashion for any woman, regardless of her status in society. Not only aristocrats could wear designer outfits, but even maids flaunted in Chanel suits.

The traditions of Mademoiselle Coco continue to be embodied in reality by Karl Lagerfeld, who runs the fashion empire. He has developed and improved the Fashion House, every season presents new interesting collections of clothes from Chanel. Similar fashion trends suitable even for women over 40 years old who have reached the top of the career ladder. The main rule is luxury, restraint in details, age-appropriateness and outward severity of the silhouette.

The most acceptable option is to purchase clothes and accessories from Chanel Fashion House. If there is no way to spend a certain amount, you can create an elegant look yourself.

Characteristic features of the style from Chanel:

calm colors of cold shades prevail. The designer advised to give preference to white, gray and black tones. You can create both a monochrome look and combine these shades with each other. Peach, blue and beige shades are allowed, sometimes red is used;
cut skirts, trousers are chosen from the hip or bell bottom. Such models are able to make the owner slimmer by stretching the silhouette;
dresses should not fit the figure, and the length should slightly cover the knees;
straight-cut coats and tweed jackets are worn thrown over the shoulders. This creates a seductive and austere image at the same time;
stripes, crow's feet and checkerboard are popular patterns. Sometimes an almost imperceptible textured pattern on matter is enough;
during the day they wear discreet accessories, in the evening - a necklace or earrings complete with bracelets;
shoes or pumps are chosen from shoes.

A flirty hat and handbag will add a special twist to the look. Women's clothing from Chanel will help create a unified look, devoid of random things that do not match with each other.

Basic wardrobe

A fashionista cannot do without a little black dress in her wardrobe. Coco Chanel could not afford to mourn for her beloved, so she dressed the whole world in black. The knee-length dress features a straight cut and a rounded neckline. Until now, the cut is an example of elegance, a sign of style.

In addition to the black dress, the basic wardrobe is formed from stylish things:

trouser suit - Coco often appeared in strict skirts, but today it is impossible to imagine a business lady without tight trousers complete with a jacket. For meetings with friends, cropped trousers are useful, and for the office - a flared model with arrows;
A pencil skirt lends a silhouette to any body type. Chanel considered women's knees ugly, so she recommended choosing a medium-length skirt;
cashmere pullover with V-neck. Suitable for any shirt, emphasizes the formal style;
classic white shirt. Wear with a suit, pick up bright accessories;
trench coat - such clothes will help create a rich look, therefore the best choice- a beige trench coat that highlights the wearer's waist;
several T-shirts in basic colors - white, black and gray.

The House of Fashion takes care of updating the women's wardrobe, but is also known for men's clothing from Chanel. Here, the focus is on silhouettes and fabrics used in outfits. In the latest collection, the emphasis is on Scottish motives, so you should dress in plaid things. Men were offered to choose trousers in a cage, complementing the image with voluminous scarves.

Children's clothing from Chanel is presented in the collection of couturier Karl Lagerfeld. The designer has adorned the line for children and teenagers stylized as a rock chic with cat ears, complementing it with handbags, ballet flats, glasses and headbands.

Mademoiselle Coco created impeccable clothes, did not save material when making the lining of products, and cared about the quality of the stitches. The ideal image consists of little things, and if a woman herself knows about the cheapness of the material of clothing and sloppy seams, then everyone around will notice her awkward state. The perfect look is played up to the last stitch on the fabric.

10 rules of the image

Several decades have passed since the death of the great Koko, but her rules for composing an image have not become obsolete. Photos of Chanel-style clothes represent the clarity of the silhouette and the laconic form of the products.

Strict adherence to the rules will help create a harmonious image:

jacket - Mademoiselle liked the hunting jacket of one of the aristocrats so much that she immediately decided to offer a spectacular wardrobe detail to women. The jacket allowed free swinging of the arms, did not restrict movement;
jacket - first there was an elongated fitted jacket made of tweed fabric, covered with fur. Fashionistas could not shell out for such an expensive thing, so Koko came up with a cheaper option - a cropped jersey jacket with a dedicated shoulder line;
trousers are another element of a man's wardrobe that has migrated to a woman's wardrobe. Today, it is impossible to create a stylish image without trousers, a correctly selected model hides figure flaws, gives a feeling of comfort;
classic pencil skirt below the knee. In the coming season, beige high-waisted models will become fashionable;
cocktail black dress is a visiting card of the House of Chanel. If you need to quickly pick up an elegant look, a stylish outfit will help out. Now there are several variations on the theme of the little black dress. At the peak of popularity, models with cutouts on the back and chest, with lace or guipure trim and a wide belt;
combination of two colors in shoes. Conquered fashionistas patent leather shoes white with black socks. Women's legs have the right to grace, in such shoes the feet visually become smaller;
vest - having borrowed a vest from men, Coco appeared in front of women of fashion in a stylish way. With the light hand of the trendsetter of the style, the vest began to be worn along with light trousers, having received a fresh summer look;
Jewelry - Koko adored jewelry and costume jewelry, but she recommended not to overload the image with jewelry. Chanel emphasized harmony with chains, which she wore not only around her neck, but also on her belt. She is known for her fondness for cufflinks, cameo brooches, pearl and ruby beads. The couturier has always complemented the look with precious accessories, and now at fashion shows from Chanel are presented headbands, brooches and multi-layered pearl beads;
handbags - Chanel has freed the hands of women by offering elegant shoulder bags. A woman's flying gait is created not only due to an even posture, but also due to the absence of heavy bags;
perfume - Coco Chanel's clothing style will remain unfinished without a drop of her favorite scent. At the time of the fashion designer, the scent of perfume quickly disappeared, and only one variety of flowers were used to create them, the bottles were richly instructed with jewelry, although their composition did not please. The couturier asked perfumer Ernest Beau to create a fragrance that smelled like a woman. He used a complex composition, adding an aldehyde to the formula for stability. Chanel chose sample number 5, giving him her last name. Since then, the perfume has not lost its popularity, becoming the final note of an exquisite female image.

Coco Chanel wanted to combine women's and men's clothing styles together. Her decisive antics went down in history, as soon as she appeared in a rebellious guise, as fashionistas picked up the idea. The popularity of Chanel suits does not fade away, tweed jackets and a classic cropped jacket without a collar are known for their convenience. The couturier introduced baggy things into the wardrobe, giving women fragility and touching, gave them the opportunity to feel comfortable in expensive things.