Use the amoCRM setup checklist when implementing CRM in a company. Comparison and review of Bitrix24 vs amoCRM Comparison of amo crm and Bitrix 24

The issue of using the CRM system is a matter of business hygiene.
Do you like it when the manager of a reputable company immediately calls you by name on the phone?
Is everything old fashioned in your office?
(“Yes, of course, I’ll switch it now. How can I introduce you?”)

Believe me, it is not difficult, we will be able to implement such a system for you, and the costs will not be high at all!

We will IMPLEMENT, SET UP, TRAIN!

We offer the most popular CRM systems on the Russian market: Bitrix24, amoCRM and 1C CRM.

So when does a company need to implement a CRM system?

when the cost of attracting new customers becomes significant to the business;

When the value of the customer base becomes critical for the company;

When competitors have already developed elements of customer orientation related to the automation of the sales department.

The way out of such an unpleasant situation is the automation of work with clients and their accounting, namely the introduction of a CRM system.

What will be the relationship with customers if you implement CRM?

So, you have implemented and set up a CRM system in your company. But what does it mean to "automate the work of the sales department"?
With the use of accounting systems and maintenance of the client base, all tasks are performed automatically. Namely:

	Keep track of all potential customers. Any message, application on the site or missed call is recorded.
	All information on working with the client and his contact details are automatically issued when he receives an incoming call.
	Orders, commercial offers and payments are tracked.
	The effectiveness of the sales department is monitored using reports and analytics.
	Displays a reminder to call or message a customer when there is no communication for a long time.
	Plans are being made to increase sales and business development.
	The security of the stored data of the client base is ensured - all information is stored by the company.

The functionality of CRM systems is extensive and allows you to automate all the work of the sales department, however, there are still differences in the functionality of specific systems. This helps to choose from a huge number of CRM the product that suits your business.

Which CRM system is right for you?

Each of these systems has rich functionality for keeping records of customers and sales, however, in order to choose a CRM system that is ideal for the specifics of your business, you should determine the detailed requirements for it.

Do you need process automation only within the marketing department or the entire company?

If all departments will work in the system, then you need an ERP system or a Bitrix24 corporate portal.

What functional tasks should a CRM system solve?

The answer to this question depends on what set of functions you need - basic or with additional integrations.

Price

This point can be a barrier when choosing a CRM system for a small business.

However, there are periods of free use of such systems, for example, y - 14 days. In turn, Bitrix24 offers its CRM system free of charge for the entire period of use of a company with 12 users.

CRM IMPLEMENTATION PLAN

After signing the contract, we will solve the following tasks:

1. Understand the client's business, what is important, how sales channels are arranged

2. Customize the funnel according to the channels

3. Study the features of internal communications in the company

4. Propose business processes or procedures for the approval of transactions

5. Set up IP telephony

6. Connect email

7. Demonstrate a cross-cutting example - from application to successful completion

8. Initial user training

9. Individual user training

10. Consulting support for CRM users

CONCLUSION

When making the final decision on which system to choose, it is worth considering all the requirements for the system, the size of your business and the desired results, as well as studying in more detail all the advantages and disadvantages of the CRM systems offered by the market.
Our recommendation is to limit ourselves to choosing between systems,

AmoCRM - simple CRM

And users ask, and in search engines they often type the query “amoCRM or Bitrix24?”

amoCRM is a specialized service for converting leads into sales. Very dynamic and simple crm. It is very productive for solving the problems of profit growth and sales by introducing clear sales technology, finding bottlenecks in the business processes of the sales department.
Good for startups, flexible dynamic businesses. In addition, it is widely used in wholesale trade (b2b), the sale of business services, training, everything where there are long deals, a sales funnel. Where you need to collect leads from different marketing channels (in large quantities) and lead them for sales.
For young businesses in the stage of rapid growth, when everything is changing rapidly, you need to urgently include new employees in the work - amoCRM is good!
Where it doesn’t fit: It doesn’t make much sense in businesses where the customer calls and immediately buys, i.e. with instant transactions. It is not suitable for project management, purely coordinating the tasks of employees and cases when, in addition to information about customers, it is necessary to maintain a price list, nomenclature, prices, shipments, etc. in the CRM.
Terms of implementation 1-30 days.

Bitrix24 - CRM for corporations

Bitrix24 (CRM)

Due to its “weightiness”, it is much more difficult to put Bitrix into operation. The interface is not intuitive, employees will waste paid time figuring out the wilds of wide functionality.
If we consider the CRM block, then Bitrix24 benefits businesses with a small number (a dozen per month) of complex transaction-projects in which it is necessary to coordinate the actions of a lot of people.
From another point of view, Bitrix24 gives results in already developed companies with 50-100 employees and requiring more bureaucratization and standardization of business processes.
Terms of implementation 2-12 months.

amoCRM on the rise and gaining speed, Bitrix24 - after turning into a corporation

Over the years of existence of amoCRM, an interesting trend has been noticed: some % of businesses working in amo have developed, increased turnover and the number of employees. Small orders were replaced by large orders-projects. And this certain % switched to Bitrix24 as more in line with their new work schemes. There are even converters for transferring data from amo to Bitrix. And this is a reasonable arrangement.

There is another trend: at the start or at a new stage of development, when sales, turnover and profit growth are desperately needed, managers peck at 12 free jobs and fall into the trap of a freebie for a year, paying for the services of integrators and the working hours of all employees spent on time training and work in the program, which could be used for the main thing - sales.

This is the trouble with software solutions-combines: their interface is overloaded with unused or non-main elements. Employees get distracted, make extra clicks on frequent actions. For example, they fill in the seemingly necessary knowledge base of the company with some data, but at the same time, in this way, they run away from the main thing - communicating with customers in order to receive orders.

And this paradox of our human psychology, which is clearly manifested in everyday life, also flows into business: people buy bright and “more functional” at the expense of convenience, simplicity, saving time and money.

We will tell you how to choose a really suitable CRM system for your business.

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When choosing an automated system for business, entrepreneurs compare several options, study and analyze in detail the capabilities of a particular CRM system. In this article, we will consider the 2 most common of these programs - amoCRM and Bitrix24, analyze their main differences and figure out to whom and for what they will be useful.

Functionality

The first thing that catches your eye when studying amoCRM in detail is the specific orientation of all system modules for the sales department. Each of the sections (tasks, transactions, reports, analytics) helps to solve clearly defined tasks for both managers and leaders. amoCRM clearly positions itself as a program for marketers and sales managers. Its main goal is to create widgets for professional sales.

Bitrix24 does not have such an obsession with sales only: there it is only an integral part of the CRM system. And the developers also offer other broad business opportunities:

a single cloud for storing corporate documents;
project teams with goals and objectives;
accounting for stock balances (Integration with 1C Enterprise);
creation of a website or online store on the platform;
creating a product catalog.

As in amoCRM, the sales department is fully automated here, but there is no detail, template reports, but there is no possibility of typical auto-tagging of tasks and deals.

Embedded IP-telephony and its capabilities

In Bitrix, incoming and outgoing calls are available that do not require additional connection and installation of third-party applications. Recording of conversations occurs automatically, leads are also generated automatically.

amo cannot boast of such built-in capabilities: in order to communicate with customers, you will have to install a certain program - a telephone company widget. Availability of integration into amoCRM should be checked with your operator.

Website integration

If you need to integrate Bitrix24 with a third-party site, you cannot do without the intervention of a programmer. For example, the system requires connecting a third-party service to get a list of leads from capture forms. Otherwise, there are no problems: Bitrix easily integrates with 1C software products, instant messengers, social networks and other services.

In Amo, you can configure many functions yourself and quickly jump to the API functionality. The system automatically collects information on applications, transactions and generates reports on the current state of affairs of the company. But there are significant drawbacks in integration issues: telephone conversations are not recorded immediately, plus attachment of letters occurs with a delay. This can negatively affect the work with clients, although the system was created for the opposite purposes.

Box or cloud?

The amoCRM program is available only in the cloud version, moreover, it is paid. The database is stored in a secure cloud, so you can access it at any time and from any device.

Bitrix24 is presented in 2 versions - cloud and boxed. Choosing one or the other is based on the requirements for functionality. The boxed version is indispensable in the enterprise, where:

serious software products are used and freelance modifications of the portal are required;
it is mandatory for the IT department to control data “inside” the office.

A big plus is that Bitrix offers to unload the accumulated information from the cloud into the boxed version without loss.

Cost of use

The main difference between Bitrix24 and amoCRM is that it is absolutely free access for 12 users in the cloud version. The free plan has limitations (less space in the cloud and a number of functions for sales and employee control are not available), but this is quite enough for many small companies with medium turnover. For large organizations where an extranet or integration with 1C is indispensable, Bitrix offers a choice of 2 options:

use a paid cloud version, the cost of which is from 990 rubles / month. depending on the functionality;
install a box, paying once for one of its versions from 59,000 rubles.

Amo, on the other hand, gives only 2 weeks of trial mode, after which he asks for a monthly payment for each employee's access to the service. Subject to a subscription for 6 months, the cost will be from 499 rubles / month. For a young organization, such a policy becomes a powerful argument for abandoning this program. Get acquainted with the tariffs for the implementation of Bitrix24.

What to choose?

The CRM systems we have reviewed deservedly lead among programs for maintaining a customer base and accounting for sales. Each of these products is able to meet the requirements of users and cope with the tasks assigned to it. The functionality of both programs allows you to:

store a database of clients in a single system;
keep in touch with customers through SMS messages, targeted advertising in social networks. networks and e-mail notifications;
create and analyze reports on transactions, leave comments on them;
Automate sales using "Robots and trigger events"
supervise the work of managers;
set up and maintain several sales funnels in the context of several lines of business

At the same time, amo and Bitrix have different areas of application, tasks and goals, so their comparison was initially not entirely correct.

If you need a system solely for maintaining a client base, the presence of telephony is not important, then you can stop at amoCRM. This CRM was created to work directly with customers, so with its help a young company can quickly optimize sales. But the functionality of amo is limited, so it will obviously be missed as soon as the company reaches a new level. Try amoCRM.

Bitrix24 is a full-fledged corporate portal that optimizes the work of the entire enterprise. This is a universal tool that will suit both a startup, where it is desirable to minimize the cost of optimizing work with clients, and a large business, when it is necessary to automate not only the sales department, but also all business processes within the company. Connect to Bitrix24.

CRM refers to only a small part of its functionality, while you have the opportunity to purchase only this system in a boxed version with already built-in IP-telephony. As your business develops, you can upgrade to more advanced plans that will meet all company requirements.

Most companies face the moment when they need to choose a CRM for the convenience of working with clients. It is quite difficult to make such a choice from the many products for sales accounting and transaction management on the market, since you have to study, compare and analyze these systems in detail.

To make things easier for you, we have already compared the two most common CRM systems in Russia: Bitrix24 and .
We have examined both of these programs in detail and will talk about the advantages and disadvantages of each of them.

CRM Bitrix24

You can contact us right now or continue to review all the advantages and disadvantages of the data CRM systems.

And now in more detail:

Functionality of CRM systems

What this product gives:

Receive, make and record calls, customer messages, automatically record them in the customer base for further work.

Work with deals and their stages, track orders and offers, create reports and analytics, see the sales funnel and conversion of each manager.

Setting goals and objectives, planning actions and monitoring their implementation by employees.

amoCRM does not have such built-in features as Bitrix24 has. Therefore, for the convenience of communication with customers, it is necessary to install a certain program for integration with the PBX - a telephone company widget. If you are planning to purchase amoCRM, check with your carrier if they have amo CRM integration. If you have not yet decided on the operator, then our company will be happy to help you do this.

Which interface of the two CRMs is more convenient?

A well-thought-out beautiful design is surprisingly combined with some difficulties in working in the program. If Bitrix24 is considered only as a CRM system, then the interface will seem overloaded and complicated due to the huge number of portal functions.

When working, it can resemble a notebook, since its interface is much simpler than similar CRM systems. It is not overloaded with unnecessary elements and functions. Everything is geared towards keeping track of customers with ease.

Integration with the site and other applications

You can connect a website to this system in less than 10 minutes by simply following the instructions. In addition, when creating a lead from the API, all contact data is transmitted in variables that Bitrix distributes itself. The most convenient lead creation of all APIs.

However, there may be difficulty with advanced features. For example, to get a list of leads in the system, you need to connect third-party services such as Google.Analytics.

Bitrix24 also integrates easily with almost all 1C software products. In addition, you can configure the integration of the service with Google.Drive, Google.Analytics, various instant messengers, social networks, and more.

Connecting to the Amo API is a little more difficult than connecting to the Bitrix24 API. However, by setting up this service, you can get fairly quick access to the API functionality. For example, you can automatically collect information on all current applications and transactions and generate reports on the current state of affairs in the company.

Automatic integration with mail, attachment of correspondence to the client in CRM is possible. To set up this function, when sending a letter to a client, you need to copy your personal postal address in the system and the letter will be automatically attached to the deal or the client.

However, there are some disadvantages of integration, for example, recording telephone conversations and attaching letters do not occur instantly, but only over time, which may not always be convenient and negatively affect the work with clients.

Intranet and corporate social network

As such, Amo is not a full-fledged corporate intranet. Yes, you can leave comments on posts in it, chat in a client card or deals - a chat between employees, but in general this is only CRM. It is possible to integrate with some social networks for the convenience of communication between employees in the workplace.

Mobile App CRM

The presence of a mobile application has long been a mandatory feature. Access to the client base and deals, synchronization of tasks and calendars, as well as reporting - all the functions of the huge Bitrix24 corporate portal are available from any device.

However, the developed application for Android leaves much to be desired.

Mobile applications have been developed - for Android and iOS, however, sometimes you may encounter some annoying synchronization failures, but the technical support of the system works quite quickly.

The cost of using Bitrix and AMO

This item is a clear advantage of Bitrix24, since the cloud service is provided completely free of charge to a company with access to up to 12 users.

This may already be a stable small business with good turnover and well-established business processes. Such a system is ideal for a startup in terms of zero costs for optimizing customer experience.

You can use this program for free for 14 days. After the trial period, the company pays monthly for each user's access to the service.
For young companies or startups, such a policy can become a barrier and an argument for abandoning this CRM.

What CRM system is yours?

These two CRMs rightfully occupy a leading position among software products for sales accounting and maintaining a customer base. Each satisfies the requirements of users and perfectly performs the tasks assigned to it.

Thus, if not only sales and marketing are important for a company, but also tools for team work with documents, tasks and business processes, the best choice would be - Bitrix24 CRM system.

But if for business All you need is a customer database management system. and the lack of built-in telephony is not critical, we recommend.

THE CHOICE IS ONLY YOURS.

Our company is ready IMPLEMENT AND CONFIGURE in your company, and TRAIN MANAGERS work in it.

The first step before implementing a CRM system is to choose a CRM system that is suitable for the business processes in your company. In this article, we will analyze 3 popular CRM systems: amoCRM, retailCRM and Bitrix24.

Bitrix24 and amoCRM will suit a wide audience. But retailCRM will be useful only for e-commerce companies (online stores). Let's start with her.

Who is retailCRM suitable for?

Do you have an online store, you have fast sales, the task of the operator is to inform about the availability and get the delivery address of the order? Then retailCRM is your choice.

Integration with telephony in RetailCRM allows you to do basic tasks - call recording, automatic triggers (sending SMS or email after receiving an order and when moving through the funnel), integration with delivery services. In addition to the simple tasks listed above, retailCRM will help you sell more, using the accumulated history of the client, you can offer the client exactly what suits him, and the tasks for the client will allow you to remind in time that he may be running out of cat food and it should be replenished. To summarize, quick sales, online store - retailCRM. Well, a serious bonus of the system - up to 300 orders per month it is free. If you want to see how it looks - see our video or sign up for a Skype presentation.

Comparison of amoCRM and Bitrix24.

Every second client addresses us with these questions. We will not write a lot of words and will just try to convey the difference to you.

Who is amoCRM suitable for?

amoCRM is a specialized system for sales and sales only. Sales is essentially communication with customers and this is the main advantage of amoCRM, fixing all communications in one place. simple, convenient, intuitive, has a rich functionality aimed at increasing sales, as well as ample opportunities for improvements specifically for your business processes. If you are ready to separate the sales department into a separate system, give them a convenient platform for work - then your choice is amoCRM.

Our implementation experience allows us to talk about specific figures, the average efficiency increase is at least 30% after a properly implemented CRM system. These figures are actually achieved within one quarter, and the cost of implementing a CRM system turns into an investment in sales growth. You are interested in amoCRM - we will help you implement it, train your staff and set up business processes. Fill out an application for a demonstration.

An alternative to amoCRM is Bitrix24, with one small “but”, in Bitrix24 CRM is only one of the corporate portal modules.

Bitrix24 is a corporate portal and this explains a lot. Bitrix unites the entire company into one infrastructure. Your salespeople, production, lawyers, marketers, managers and even cleaners will be in the same information field.

What useful functions does Bitrix24 give you:

groups of departments - this is an opportunity to communicate in areas. Development and marketing will no longer overlap, the production of goods and logistics are also separated.
a common information field called a live feed represents elements of a social network where you can like, share your news and comment on others.
fast integrations of CRM and tasks. Managers work in the CRM module, production in a group - contact in a few clicks.

This is only a small part of what Bitrix24 allows you to do. But rich functionality also brings some difficulties:

Not the most intuitive interface that takes some getting used to.
Mandatory staff training
The policy of Bitrix24 is aimed at encouraging the use of internal solutions (telephony, project module, etc.)

Summing up if your business has a large number of departments and employees, and even geographically distant from each other, and you want to unite the entire company, then Bitrix24 will more than complete your tasks. If you are the owner of an online store - retailCRM is the best solution for e-commerce.

If you are just getting ready to choose a system for your system - contact our company and we will help you make the right choice.

Choosing the right CRM system will affect the future of the company. And the right choice is a very important step, in any case, we recommend contacting specialists with competence in these systems.